THE FOUNDER IMPRINT
Turn your expertise into a brand people remember.
Starting with The Founder Imprint Workshop a focused discovery session that uncovers who you are and transforms those insights into a strategic foundation for your brand.
Foundies HQ is the brand consultancy trusted by founder-led professional services and personal brands.
THE PROBLEM
You know you're good at your craft but does anyone else do?
Expertise doesn't automatically translate into credibility. Most founders we talk to are stuck in the same place, good at their work but unsure how they can be seen for it.
01
"I have the expertise, but I don't look as credible as I actually am."
02
"I don't know how to position myself in a crowded market."
03
"My business relies too heavily on referrals, I have no real presence of my own."
04
"Starting feels scary, I don't want to figure this out by myself."
Founder-first, not just brand-first.
WHY FOUNDIES HQ
Unlike many agencies and consultants, we start with what makes you impossible to replicate. We built Foundies HQ around the part everyone else skips, the founder in the room.
01: Built for people, not brands-in-a-vacuum
Our brand process starts with who you are, not a template you're poured into.
02: Real commercial experience behind it
Strategy grounded in actual market growth work, not just branding theory.
03: Built for where you are right now
No bloated retainer. Sized for a founder just starting out.
THE OFFER
One Workshop. Clear strategy. Lasting direction.
Founder Imprint is a unique combination of life experiences, values, beliefs, strengths, and ambitions that shape how a founder thinks, leads, and builds a business. It's the foundation of a brand that no competitor can authentically replicate.
Your founder story, uncovered
The why, the vision, and the journey behind the business - the real narrative, not the polished LinkedIn version to make your brand sound authentic
Your founder's DNA, mapped
A personality profile across five core traits, translated into how each one already shows up in how you run your business.
From founder to brand archetype
Your personal traits translated into a brand personality and archetype - the foundation everything else gets built on.
Strengths, gaps, and a way forward
Your top strengths and growth areas, with concrete actions to leverage them as you grow.
FREE WORKSHOP . LIMITED TIME
The Founder Imprint
This 60-minute 1:1 discovery session is designed for founders and professional service providers who want to uncover what makes them and their brand distinctive.
-
Best for: early-stage founders building a business around their own expertise
-
Leads to: a personalized Founder DNA report and a clear next step for your brand
-
Time: 60 minutes · report delivered within 7 days
What You'll Get
-
60-minute Founder DNA Workshop
-
Personalized Founder DNA Report (delivered within 7 days)
-
Your Brand Archetype and what it means for your business
-
Founder Personality Assessment with key behavioral insights
-
Strengths, Blind Spots & Growth Opportunities
-
Brand Audit & Next Steps
Normally ₱4,999 / $99 (free while spots last)
WHERE FOUNDERS GO NEXT
The Founder Imprint is where we start but its not where we stop
For many founders, one workshop is all it takes to gain direction. Others choose to build on that foundation. Wherever you are in your founding journey, Foundies HQ meets you there.
01
Ready Package : The Founder Imprint
The Founder Imprint Workshop is a 1:1 strategy session designed to uncover the experiences, values, personality, and perspectives that shaped you so you can intentionally shape the brand you leave behind.
Through guided conversations and strategic exercises, we'll uncover your Imprint and translate it into a brand strategy that's authentic, differentiated, and unmistakably yours.
02
Set Package: Brand Blueprint
The Brand Blueprint is where insight becomes strategy.
Building on your Founder Imprint, we combine market research, brand strategy, and visual identity to create a brand that's authentic to who you are and positioned to succeed.
From understanding your market and audience to defining your positioning, messaging, and visual identity, every element is intentionally designed to help your business stand out and grow with confidence.
Everything included in the Ready Package (The Founder Imprint Workshop) plus:
-
Strategic Insights Report (Market Landscape, Competitor, Whitespace Opportunity, Target Audience Analysis)
-
Brand Strategy (Brand Story, Mission, Vision, Positioning, Competitive Differentiator, Tagline & Brand Direction)
-
Brand Identity System (Logo, Color Palette, Typography & Visual Direction)
-
03
Launch Package: Brand Execution
The Brand Launch Package is where strategy meets execution.
After uncovering your Founder Imprint and building your Brand Blueprint, we bring your brand to life through a professionally designed website and carefully crafted launch assets.
The result is a cohesive digital presence that not only reflects who you are but is ready to connect with your audience from day one.
Everything included in the Ready Package (The Founder Imprint Workshop) and everything included in the Brand Blueprint Package plus:
-
Custom Website Design & Development
-
Responsive Mobile Optimization
-
Website Copy Integration
-
Basic SEO Setup
-
Contact Forms & Lead Capture
-
Social Media Launch Assets
-
Brand Launch Toolkit
-
MEET YOUR CO-FOUNDER
"You're already good at what you do. The challenge is helping people see it."
- Aly Aniel - Santos (Founder, Marketing & Commercial Strategist)
After years of driving market expansion and growth across Asia-Pacific for global enterprises, scaling high-growth startups, and co-founding a business from the ground up, Aly noticed the same pattern over and over again.
Brilliant founders weren't struggling because they lacked expertise, they were struggling to articulate what made them different. Their knowledge was real, but their brand didn't reflect it.
That's why Foundies HQ exists: to help founders uncover what makes them uniquely them and transform it into a brand people trust, remember, and choose.
Words from People We Work With
Naz Miljanic
Chief Operating Officer
(Matchbox Exchange Pty Ltd)
Alyssa advanced her value to the business by taking over a large portfolio in a critical role of managing our business partners globally. She delivered and continues to deliver, high quality outputs, deep commercial knowledge, new frameworks, strategic thinking and straddles business execution seamlessly.
She has become one of my most reliable sources of support within the business and extends herself to all team members by supporting their needs and driving the business forward. Her business acumen is second to none. She quickly applies logic and has a strong business intuition which cannot be taught.
Abby
Founder (Cuppa & Compass)
I came in thinking I needed help with positioning, but what I didn't expect was how much the process would help me understand my own foundation as a founder. It gave me language for things I have always treated as normal: bringing order to messy problems, following through, and caring about the person behind the business. It helped me see that those things are not just how I work - they are what C&C is built on.
What I found most useful was that it did not stop at reflection. It connected who I am to how I can build the brand: my offers, content, client experience, and even how I show up online. It gave me permission to build C&C in a way that feels like me - calm, practical, and quietly capable - instead of feeling like I need to be louder or more corporate to be taken seriously. That gave me real clarity.
Arch. John Emmanuel Santos
Managing Director (ASDC)
Foundies helped me find not just my brand, but also my strength as an architect.
I’ve never been someone who communicates best through words. I’ve always expressed myself more through my work, my ideas, and the intentions behind every space I design. Foundies helped me turn those things into a brand that communicates who I am even before I say a word.
Today, my brand allows me to connect with clients in a way that feels true to me. It gives them a glimpse of the kind of architect I am, what I value, and how I approach my work, all through the way I present myself and the work I create.
Let's build your business together!